It’s really simple. We work together to methodically create and execute your comprehensive business strategy over the next 12-months.

1. We start with this Business, Lifestyle & Brand Clarity Workbook (to be completed at least 5 days prior to our Business Breakthrough Strategy Session).
2. We then meet for a powerful, fun and kinda crazy 2-hour Business Breakthrough Strategy Session where we’ll brainstorm, challenge ideas, find solutions to current obstacles and determine the focus of your overall Business Strategy.
3. Next, I go behind the scenes for 5-10 business days and build out your 12-Month Business, Marketing, Website, Income Strategy and 52 Week Action Plan.
4. After you review the strategy and action plan, we meet for coaching session #1 and get crackin’! Here’s what the 12-month coaching and build out schedule looks like…

• Month #1: Business, Brand, Customer & Income Clarity. Establishing Your New Business Foundation & Strategy.
• Month #2: Writing Compelling Website, High-Converting Opt-in & Funnel Copy
• Month #3: Creating Your High-Converting Opt-in to Build Your List
  
• Month #4: Newsletter/Sales Funnel Build Out (Keep your leads engaged and eager to buy)
  
• Month #5: Elevated Brand Website Build Out
  
• Month #6: Outlining Your Passion Project Template
  
• Month #7: Creating Content For Your Passion Project
  
• Month #8: Creating Content For Your Passion Project
  
• Month #9: Building Out Your Passion Project
  
• Month #10: Launching Your Passion Project
  
• Month #11: Brand Presence Boost: Grow Your List with a Strategic Affiliate Partnership Build Out
  
• Month #12: Growing Your Reach & Influencer Profile + How to get Sponsorships, Increase Income & More! 

And don’t forget! Each month, we’ll meet twice for a private 1-hr coaching and strategy session. In these sessions, we’ll talk strategy, find solutions to obstacles, and I’ll give you the accountability you need, so you stay on track and we can cheer your wins together!

After your business strategy and action plan has been completed, you’ll have direct access to me each month during your two, 1-hr private coaching sessions.

You’ll also be able to post questions to our shared business strategy and action plan GoogleDoc which I will be able to respond to once a week to help you stay on track with your plan.

We sure do! Before we get started, you and I will both sign a Service Agreement. You can view our sample Service Agreement here.

In brief though, here’s our payment & refund policy.

PAYMENTS AND REFUNDS

The Client understands that the cost of the 12-Month Total Business Build Out is $2,500/month billed for 12-months. Payment for month 1 is required before any work begins. To enroll in the program, you pay the monthly fee in full through Jen’s scheduling link which allows you to pay with your credit card via Stripe.

While the contract for the program is for $2,500/month for a complete 12-months, we understand that life happens and for whatever reason, you may need to pause the program for a period of time. You must give at least 14 business days in advance to pause program payments. Work on remaining tasks within the contract stops while the program is paused. Jen’s regular business strategy consultation rate is $450/hr. Jen’s regular rate for build out and action item tasks is $150/hr. Any outstanding work that you would like completed while the program is paused will be charged at Jen’s regular rates.

Other refund policies:

• Once the Business & Brand Clarity Workbook is issued, the refund would be first month’s payment less $950. 
• Once the Breakthrough Strategy Session is completed, the refund would be payment-in-full less $2250. 
• Should any other coaching sessions occur or work be started, the refund would be the monthly payment less any fees incurred for the items above less the time already invested at $450/hr for strategy work via coaching sessions, email communications or comments directly to your Action Plan and $150/hr for work on build outs and action items.

Of course! I’m happy to collaborate with others on your team. However, I do not do project management work with this package. This package does not include any project oversight or have me oordinate projects with your other contractors or staff. For the purposes of this program, I’m here to create your business strategy and action plan for you as well as do some of the tech build out work on selected elements of your strategy. Any time spent communicating with other contractors or staff on your team will be deducted from your monthly coaching session allotment.

Your business strategy is built with flexibility in mind. If after your strategy is completed, you’d like to add techniques, strategies, design or copy from other coaches and experts, you can add them directly into your business strategy and action plan yourself.

NOTE: The program ends 12-months from the time you enroll. All materials needed for the tech build out elements of this package must be given to me within the timelines outlined in your strategy and action plan in order for your tech build outs to be completed. If materials aren’t submitted by the agreed upon deadlines, you are responsible for the tech build outs.

If you decide to change content or design of any of the build outs after they are completed, you can make updates and changes yourself, have me use your allotted 60-minute coaching sessions to make any updates or changes for you, hire my team at an hourly rate to make updates or changes or hire an outside contractor to do the work. However, as long as your content is submitted on time, I’ll be completing the build outs outlined as part of the package.

You are responsible for:

• Providing the first month’s payment-in-full prior to receiving any materials or any meetings.
  
• Showing up on time for scheduled Private 1:1 Coaching Sessions.
• Providing content elements (which may include but not be limited to copy, video, images, audio files, etc) for website, opt-in, follow-up emails/newsletter funnel, list building challenge and passion project by the deadlines listed in the Action Plan schedule.
• Working on any business tasks outside of the deliverables listed in this agreement.
• Completing Action Items as outlined in their custom Business Strategy.
  
• Any revisions to opt-in, funnel, website, or passion project build outs after initial build out is completed.
• Any revisions to Overall Business and Action Plan Items and deliverables or Strategies within the Business and Action Plan
• Communicating with Jen via email or on the Strategy & Action Plan GoogleDoc via comments.

Creating a business that works for YOUR lifestyle is the cornerstone of this plan. In fact, one of the first questions in the intake form covers the actual hours you want to work per week.

We build your entire plan around your ideal work schedule and there’s no one size fits all. The entire plan is designed with no stress in mind (not NO work; but no stress)…and also, the plan is flexible. It’s created using a shared GoogleDoc where you can move your action steps around as needed; especially for when you end up having one of those weeks where nothing goes right and you can’t get anything done. It happens to everyone. We also schedule your action steps around any known vacation time, holiday time where you don’t want to work, etc. So, this entire plan is designed for ultimate life flexibility. However, I will be compassionately (but steadfastly) guiding to stay accountable to yourself and to stay on track with your action step schedule.